Showcase

ING Direct UK (Barclays Direct)

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Home

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Background

ING Direct UK (now Barclays Direct) were an early adopter of the dynamic homepage. They were looking for an intuitive and engaging style that is open, honest and informal, whilst appropriate for a financial services company.

Adopting the click interface, ING Direct recreated their office environment with a desk pod theme. This theme has been continued with a 'Top 10 Process Map' page and a 'What's New' page, which link from a post-it note and the calendar. The end result is certainly very engaging and delivers exactly what ING were looking for.

Architecture

Click system

Related Design

Fujitsu DVLA